"Make (Integromat) Review 2026: Visual Automation With Powerful Scenarios"
Make (formerly Integromat) is the visual-automation tool for people who find Zapier’s linear Zaps too limiting. Its canvas lets you branch, loop, error-handle and transform data with a clarity Zapier lacks, at a lower per-operation price.
How it works#
You map ‘scenarios’ as a flowchart of modules (triggers, actions, routers, iterators, aggregators). Operations are granular — a single HTTP call or data transform is one operation. The 2026 AI Assistant drafts scenarios from a prompt, and the AI Magic Box writes module configs.
Strengths#
- Visual canvas beats linear builders for complex logic
- Cheaper per operation than Zapier at scale
- Rich error handling and data stores
- Strong HTTP and API-first design
- Scenario templates library
Weaknesses#
- New users find the canvas intimidating
- Operation-based billing is hard to predict
- Fewer polished connectors than Zapier
- Support tiers gate help
Pricing#
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Free — $0: 1,000 operations/mo
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Core — $9/mo: 10,000 operations
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Pro — $16/mo: 10,000 + faster
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Teams — $29/mo: Priority, multiple seats
Verdict#
Make is the sweet spot for operations-heavy teams that need branching flows without n8n’s coding. See Zapier vs Make for the head-to-head.
FAQ#
Q: What is an operation?
Each module run (a single action or transform) is one operation, so a scenario can use many per execution.
Q: Can Make call AI APIs?
Yes, via HTTP modules or the OpenAI/Anthropic app modules.
Q: Is there a free tier?
Yes, 1,000 operations a month.